What is it?
When sourcing coffee ethically, both the grower and the environment are given full respect. It also provides roasters with more control over the quality and social responsibility of their beans.
Thanks to ethically sourcing coffee, there has been an increase in the preservation of large areas of forests and millions of workers have begun earning more than minimum wage.
Why is it important?
Supports strong farming communities
We understand the future of great coffee is tied to the future of farmers and their communities. When sourcing coffee ethically, money goes straight to growers and farmers are able to make more money to support their communities.
Some of the most world renowned farms for coffee are generational staples that do their best by continuing to provide us with exceptional products due to their heritage in operation and plant strains. It would devastate the coffee community if these diamond farms are lost due to the pursuit of easier and less ethical profits.
Fresher premium tasting coffee
Did you know that coffee passes an average of seven exchanges from the moment it's produced until it reaches a consumer? For Red Seal Coffee we try to limit the amount of time green coffee is left to transport as like other agricultural goods, it can lead to quality decreases based off the type of shipment and weather its exposed to.
What makes Red Seal Coffee Ethical?
Red Seal Coffee takes pride in conducting business responsibly, which is why coffee beans are sourced from independent growers or supported affiliates and roasted in house. This means producers get paid fair wages for their beans, which in turn creates a sustainable source of high-quality beans for our coffee.
This guarantees the beans are roasted in a facility that doesn't use unpaid labour or cut corners in the roasting process or production of the coffee.
We also understand it can be a confusing world to see which association is relevant for the pursuit of fair wages or other endeavors. The two biggest being the Fair Trade Association and the Rain Forest Alliance among several others all contributing to wage standards, minimum employee age requirements, and advancing agricultural practices.
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